Halifax Schools’ Safe & Drug Free Schools

The Atkins Ad Group was retained by the Halifax Schools’ Safe and Drug-Free Schools Program to raise awareness through a comprehensive advertising and outreach campaign.   A series of eye-catching posters displayed in school classrooms and a radio campaign were launched in December 2009. 

The Safe & Drug-Free Schools program is designed to prevent violence in and around schools; prevent the illegal use of alcohol, drugs, and tobacco by young people; and foster a safe and drug-free learning environment that supports academic achievement.


KapStone Paper Company

This is KapStone Paper Company’s new advertising campaign designed to encourage consumers to “choose paper” at the grocery store.   

Atkins Ad Group worked with KapStone’s employee team to develop the campaign that is running in local newspapers, magazine publications, and as part of a direct mail piece.   The group also designed a trade show display that coincides with the ad campaign. 

KapStone Kraft Paper Corporation in Roanoke Rapids employs over 500 people. 

Paper is one of the few truly “green” or sustainable products and the forest products and paper industry is an integral part of our nation’s green job base, generating approximately six percent of total US manufacturing GDP.  In 2008, 57.4 percent of the paper consumed in the U.S. was recovered for recycling. Building on that success, the paper industry has set a 60 percent goal for 2012

Rural Health Group


Atkins Ad Group is the agency of record for Rural Health Group.

Rural Health Group, Inc. provides integrated medical, dental and behavioral health services for all people, regardless of the ability to pay. No one is ever refused service, and the blanket acceptance of all those in need is a genuine asset to the community. Services provided by this non-profit are offered on a sliding fee scale, where income and family size are primary considerations. This scale, coupled with caring medical professionals, allow the organization to reach out and have positive, healthy impacts on those who are underserved and in many cases, uninsured.

Rural Health Group provides a full spectrum of medical services for the entire family. From pediatrics to geriatrics, the goal of this non-profit is to ensure that everyone in the two-county region has a medical and dental home.

 Founded in 1974 in Jackson, NC, Rural Health Group, Inc. grew out of a community collaboration of concerned citizens.   In 2009, a new clinic was opened next to the original site. 

The mission of these visionaries was to provide affordable health care services to people living in northeastern North Carolina. With the arms of this organization now reaching over three counties, the mission is unchanged, and the positive impact in these areas has been exponential.

The team of physicians and staff offer quality, compassionate health care combined with state-of-the-art technology.

Smith Church OB/Gyn

Atkins Ad Group is the agency of record for Smith Church OB/Gyn in Roanoke Rapids, NC.

This campaign was developed to introduce the practice’s newest physician Dr. Larry Singer and the expansion of Saturday hours.

Halifax Boys & Girls Club

Given the current economic situation, it’s more important than ever that nonprofits demonstrate their value to their community.  Atkins Ad Group was asked to help the club with its fundraising efforts.  This is a flyer that is currently being distributed to solict donations for the club in Roanoke Rapids, NC.

les atkins PR, Inc changes name to Atkins Ad Group

les atkins PR, Inc. announced today that it has changed its name to Atkins Ad Group.  According to company president, Les Atkins, the move comes in an effort to more accurately reflect the company’s business and the growing market it serves. “With a new decade upon us, we decided that it was time to expand our services beyond basic public relations, as the demand for help with newer, more cutting-edge branding and marketing is at an all-time high,” said Atkins. “This change supports the company’s intention to expand its advertising services to help small businesses maximize their marketing and advertising budgets during these challenging economic times.”

The Atkins Ad Group is a full-service advertising agency, serving eastern North Carolina and southern Virginia. Based in Roanoke Rapids, NC the company opened for business in 2006 and was named the Roanoke Valley Chamber’s New Business of the Year in 2009.

Over the years, services have grown to include: public relations, identity/branding, advertising, event marketing, website creation, graphic design and creative development.

The Atkins Ad Group and its sister company les atkins Photography are located at 109 Long Circle, Roanoke Rapids.

ASPIRE Program

ASPIRE encourages students to make wise choices in life.  The Atkins Ad Group was selected to provide marketing and public relations support for the program which is currently being taught in both Halifax County and Weldon City Schools. A radio campaign was used to promote parental support and posters were developed to raise awareness among students. The campaign has resulted in lower teen pregnancy rates within those school systems.

Horn Chiropractic

Horn Chiropractic is a longtime client of the Atkins Ad Group.   The practice consistently advertises its services using various forms including newspaper, billboard, and radio campaigns.

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