Halifax Schools’ Safe & Drug Free Schools

The Atkins Ad Group was retained by the Halifax Schools’ Safe and Drug-Free Schools Program to raise awareness through a comprehensive advertising and outreach campaign.   A series of eye-catching posters displayed in school classrooms and a radio campaign were launched in December 2009. 

The Safe & Drug-Free Schools program is designed to prevent violence in and around schools; prevent the illegal use of alcohol, drugs, and tobacco by young people; and foster a safe and drug-free learning environment that supports academic achievement.

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